Wordsmith
I craft stories and write compelling copy for major brands. I'm a New York-based editor focused on fashion, beauty, retail and whatever you sell.
MACY’S
For more than 165 years, Macy’s has embodied the spirit of Christmas. The brand set out to reimagine its gift card through the traditions of the season, channeling the magic of Miracle on 34th Street and childlike wonder, with a touch of modernity that resonated with the 21st century. I wanted to display the familiarity of traditions mixed with wit and reflect the world we live in.
ROLLING STONE
I authored a #1-trending feature for Rolling Stone on classical music, an increasingly difficult subject to sell in a declining genre.
To earn 5 minutes of readers’ time, I framed the story through a pop-culture lens, using narrative storytelling to explore the urgent need for course correction within the classical music world. By bridging traditional arts with the modern social climate, the piece resonated widely and captivated a massive digital audience.
Published March 8, 2021
FEATURED IN
CLIENT LOVE
“Emma is such a pleasure to work with. She writes clever, concise copy, takes feedback incredibly well, and always (I cannot stress this enough) meets her deadlines. She will work endlessly until she feels her copy is no less than perfection. Bonus: her sense of humor is unmatched.”
“Emma is a left and right-brained thinker. She understands the objectives of the client and approaches projects with a sophisticated voice with a wink of wit. She is very current on what is happening in the world around her, and this guides her in her approach to writing. She understands the business needs and always strives to develop solutions to help differentiate a brand from all the others. She is wildly creative when concepting new ideas, works well with other creatives, and the final result will never disappoint!”
“Emma is an idea machine with a talent for crafting crisp and timely pieces of work that make an impact. Her passion and enthusiasm for her clients knows no bounds.”
“Emma’s work is consistently to a high standard. Her eagerness to take on last-minute projects and never missing a deadline really has been a great benefit to our overall E-comm content output.”